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New Ford Lineup

OUR REDCOAT PROMISE

In 1960, Fred Borgman started a business with one purpose in mind. He thought there was a better, honest way to sell cars. Borgman was a huge success and the dealership became known to customers in Grandville and Grand Rapids as "The Home of the Redcoats". The salespeople all wore black pants, white shirts, black ties and the trademark, red sport coats. The redcoats came to stand for friendly, knowledgeable and professional sales people, a tradition which continues today. Learn More


Time for a tune-up?  From oil changes to engine and transmission
replacements, we are dedicated to maintaining top tier customer service, no
matter the make or model. Use our easy online scheduler or simply
Call (616) 534-7651 to book your appointment!

Schedule Service

Welcome to Borgman Ford, Serving West Michigan

Borgman Ford has led Grand Rapids, and all of West Michigan, in fair and square deals for more than five decades as a New Ford Dealer, plus a Ford Commercial Work Truck site. Conveniently located off I-96 and Ivanrest anchoring western Grand Rapids, our staff treats the needs of each individual customer with paramount concern, from Byron Center to Hudsonville, with many customers in Grandville, Kentwood, Wyoming and Walker areas and beyond. 

We'll make your drive to the West side worth your while whether you're looking for a vehicle for work or play! We love what we do and we love helping our customers find the right new or used car, SUV or truck for their lifestyle and budget. Come in today to test drive our robust line of new 2018 Ford cars, trucks and SUVs, or peruse one of West Michigan's largest collection of Used cars in our Grand Rapids Used Car center, backed by our B-Protected Warranty.

Test drive popular models such as our 2018 Ford F-150, 2018 Ford F-250 Super Duty & F-Series of trucks, 2018 Ford Explorer, 2018 Ford Expedition, 2018 Ford Escape, 2018 Ford Edge, 2018 Ford Fusion, 2018 Ford Focus, 2018 Ford Fiesta, 2018 Ford Taurus, 2018 Ford Mustang, the 2018 Full Size Transit, and great deals on the Ford Flex and Ford vans

For commercial customers, Borgman Ford features a full-service commercial division specializing in commercial trucks, vans and fleet passenger vehicles. Check with up for upfit parcel vans, medium and heavy duty truck chassis, and a range of service/trade fleet vehicles. Whether it's snow-plowing, lawncare, municipal vehicles or delivery service, we will help meet your needs on the job.

If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching car arrives. If you'd like a see a vehicle in person, click on Dealership:Directions for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!
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