Small Business Benefits, Big Business Reach.

Whether you need one vehicle or many,
get what you want at a price you'll love.


In 1960, Fred Borgman started a business with one purpose in mind. He thought there was a better, honest way to sell cars. Borgman was a huge success and the dealership became known to customers in Grandville and Grand Rapids as "The Home of the Redcoats". The salespeople all wore black pants, white shirts, black ties and the trademark, red sport coats. The redcoats came to stand for friendly, knowledgeable and professional sales people, a tradition which continues today. Learn More

Welcome to Borgman Ford

Welcome to our new website!

We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!

Time for a tune-up?  From oil changes to engine and transmission
replacements, we are dedicated to maintaining top tier customer service, no
matter the make or model. Use our easy online scheduler or simply
Call (616) 534-7651 to book your appointment!

Schedule Service

Welcome to Borgman Ford

Borgman Ford has been serving Grand Rapids and West Michigan since 1960. Owned and operated by John Borgman, you can be sure of honest and fair dealings when you buy the redcoat way. Borgman has friendly and knowledgeable salespeople, many of whom have been with the dealership for many years. Thanks for visiting our website and we look forward to meeting you in person soon!

Borgman Ford has led Grand Rapids, and all of West Michigan, in fair and square deals for more than five decades. Located in Grandville, MI, our staff treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Come in today to test drive our robust line of new 2015 and 2016 Fords including the popular 2016 Ford F-150, 2016 Ford F-250 Super Duty & F-Series of trucks, 2016 Ford Explorer, 2016 Ford Expedition, 2016 Ford Escape, 2016 Ford Edge, 2016 Ford Fusion, 2016 Ford Focus, 2016 Ford Fiesta, 2015 Ford Taurus, 2016 Ford Mustang, the 2016 Full Size Transit, and great deals on the Ford Flex and Ford vans. We also feature an extensive selection of used cars of every make and model, and a full-service commercial division specializing in commercial trucks, vans and fleet passenger vehicles.

If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching car arrives. If you'd like a see a vehicle in person, click on Dealership:Directions for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!